![]() ![]() ![]() Businesses can continue to add tracking parameters to the CTA on the post. Google will no longer be providing views or clicks data on Google posts. One of our favorite resources for adding tracking parameters to your listings can be found here. ![]() This way you can capture the search and traffic volumes being driven by them. Historically, the queries that Google reported on with the Insights API were broad metrics and best used to directionally understand how and when your business was displayed to searchers.Īdditionally, if you are leveraging an analytics tool such as Google Analytics, you can add tracking parameters to your local URLs in your Google Business Profiles. The data is more specific and businesses can segment it by types of searched phrases (such as branded, non-branded, address info, products, etc.). ![]() Businesses will be able to see the most commonly used keywords and phrases they get found with. With the Google Business Profile Performance API, Google is moving to provide data that is more tangible and actionable. While there is no one-to-one solution to access the metrics that have beenl be deprecated, there are still ways you can approximate those insights. How can I continue to get insights into the metrics that are now deprecated? Customers are encouraged to export historical data that is of value to them. Uberall will continue to provide historical data on those metrics within the existing graphs and tables. This hasaffected the Dashboard and Analytics sections that are partially using this data. Uberall is no longer able to deliver those metrics on CoreX as of February 20, 2023, on. The new Business Profile Performance API provide the same metrics as the old Insights API did, except for the following metrics:ĭirect, indirect, and chain (branded) queries What metrics does the new Business Profile Performance API not support? The new metrics are now available within CoreX, mainly within Advanced Analytics. Uberall has added new metrics to the Analytics sections within Uberall CoreX to make them available to businesses and partners. Impressions by device: Track the number of business map and search impressions/views differentiated between desktop and mobile devices used on Menu clicks: number of clicks to your menuĬonversations: See the number of users who utilized the conversation/chat option Search keywords: See the keywords that led people to your listingsīookings: See the number of users who selected the Bookings optionįood orders: View the number of users who selected the Food orders option (for restaurants) In comparison to the old Insights API, the new Business Profile Performance API provides valuable insights on metrics that weren’t tracked before, such as The Business Profile Performance API allows Uberall to fetch performance reports about your business profiles on Google. What is the new Business Profile Performance API? To keep record of legacy data, customers are encouraged to export/download data through the Dashboard Excel option prior to AugustĬustomers can request additional detail through their CSM or PSM. This will cause their most recent 18 months of historical Impressions data to change. This will cause impressions data recorded prior to February 20th to align in definition with data provided thereafter.Ĭoncurrent with the chart sunsetting, we will also backfill the most recent 18 months of customer’s data. Historical data backfill: Historical Google impressions data will be altered to align with Google’s updated Impressions definition. Sunsetting charts in CoreX: The graphs/charts that stopped receiving new data as of February 20 (phase 1) will be sunset.Ĭustomers are encouraged to export valuable historical data.ĭata can still be exported after sunsetting but the charts and tabs no longer appear in CoreX. In tandem with the availability of the new metrics, the following features will be sunset as of August 2023: Uberall is moving to the new API to continue to deliver valuable insights on your business and these new metrics coming from the Business Profile Performance API are available in CoreX starting on June 28, 2023. Google deprecated this API on February 20, 2023, and continued to deliver performance data with the new Business Profile Performance API. Uberall has been using the Insights API from Google to share performance data on Uberall CoreX. ![]()
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